About Me

Laurie Percival is a writer and creative professional living in Northern California. She is returning to work after spending time at home the past few years with her two wonderful children. After relocating from Los Angeles, Laurie fell in love with the bay area and hopes to spend more time sharing her experiences with you here.

She co-founded the site lalawag with Sean Percival and after the birth of their daughter, the site was sold to The Valley Girl Jessie Draper. Laurie was also part of the founding team of Wittlebee, an e-commerce children’s clothing club that was part of the L.A based incubator Science. Inc. Prior to her time in start-ups she was a District Sales manager and held many positions relating to visual merchandising and fashion.